Why the published price is the entire brand promise
UK vehicle recovery has been a black box for as long as it has existed. Low headline prices, mileage uplifts, time-of-day surcharges, vehicle-class loadings and storage fees that nobody mentions until handover have made the customer experience worse than the work itself.
cheap car tow is built around one rule: every figure quoted on the site comes from a single table in lib/pricing.ts. Service hubs, vehicle pages, city pages and the inline tiles show the "From" figure, which is the lower bound of the band. The upper bound stays in the pricing data and schema so every number remains auditable without rendering confusing "from-to" ranges on the page.
The Consumer Rights Act 2015 and the Competition and Markets Authority pricing guidance both require pricing to be transparent and unambiguous. Our practice is simple: publish the source table, show the starting figure clearly, and confirm the final quote at booking.
